tag:blogger.com,1999:blog-4104008306812776429.post4794651953215850789..comments2023-09-07T12:12:55.877+01:00Comments on WelshnotBritish.com: The Western Fail fails again.Anonymoushttp://www.blogger.com/profile/11475962539522399975noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4104008306812776429.post-13770170333801405942013-06-12T07:28:59.464+01:002013-06-12T07:28:59.464+01:00The previous figures are fine but I didn't rea...The previous figures are fine but I didn't realise the free editions were actually included in the total for this period. That makes their sales even worse. I shall update my maths later and maybe even make a fancy new graphic.<br /><br />Diolch yn fawr MH.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4104008306812776429.post-9381217276062445412013-06-11T22:35:35.790+01:002013-06-11T22:35:35.790+01:00To put some figures on the effect of the free pick...To put some figures on the effect of the free pick-up copies in Swansea: according to the ABC data, <a href="http://www.abc.org.uk/Certificates/18875614.pdf" rel="nofollow">here</a>, the 23,717 average daily circulation figure includes 1,989 free pickup copies (over 5,700 are distributed in Swansea on Thursdays and Fridays). The average paid-for circulation figure is 21,728.<br /><br />The previous figures are <a href="http://www.abc.org.uk/Certificates/17506632.pdf" rel="nofollow">here</a>.MHhttps://www.blogger.com/profile/09329059309196746446noreply@blogger.comtag:blogger.com,1999:blog-4104008306812776429.post-75603332071586247132013-06-11T20:08:56.188+01:002013-06-11T20:08:56.188+01:00The mis-match between the outlook of the readers (...The mis-match between the outlook of the readers (and potential readers) and the editorial line has always been the reason for the Wasting Mule's poor sales. <br /><br />Those who want London news and a Brit outlook on the world have a number of English dailies to choose from, the Mule cannot compete. It shouldn't even try. But it does, and that's why it fails.<br /><br />It may even be a subsidised failure, because a genuine Welsh daily, critical of the London and Cardiff governments, and giving Welsh readers the truth, would be dangerous. <br /><br />So the Mule stumbles along relying on a combination of sports coverage, the lack of a rival, and public announcements to keep it ticking over.Jac o' the North,https://www.blogger.com/profile/02032744625666336148noreply@blogger.com