So I asked them.
|The original tweet and full conversation | Picture on Facebook.
And fair play to Tesco, they answered.
So we went back and forth, they wanted to know whether it was referring to the app and I pointed out that it was on their website and (as I've been told) on their instore signage.
So then they gave me their first fob off.
Regular readers will know that I have recently mapped the post codes in Wales and it looks a bit like this.
Tesco's reasoning for their store in Broughton to also be called Chester is, they claimed, down to it having a Chester postcode.
|Originally posted here - 'Going Postal'
And they back tracked again.
So now it isn't the post code at all, so they must have been telling lies when they said it was. They also now claim that it is called "Chester Extra" not "Broughton Chester Extra". And their reasoning this time is that it's because Chester is the nearest town to to the store. That's another glaring mistake there as Chester has been a city since 1541, that's not 20 to four in army time that's nearly 500 years ago.
I asked if this was their final excuse as they have given a few different ones and that I would be checking for other examples and they replied with a "sorry to hear... anything else... etc" message. I will add that they were prompt at replies, even when they didn't know they would tell me they would look into it and that they'd be in touch later. So the actual effort was appreciated.
But essentially it's all just bullshit, as I was looking at other stores along the border I noticed the largest concentration was in Chester and it suddenly became obvious. If you visit the Tesco store finder website and type Chester into the search you'll be greeted with the following results.
|If Chester is full don't panic just open a new Chester store in Wales. Share via twitter | facebook
And when they do you fob them off. And when they question that, you fob them off again. And when you question that, you give an insincere apology and fob them off again.
EDIT - 23/02/2014
I have recently received a message from one of my readers who has been given yet another fob off from someone at Tesco regarding why they called it Chester when it isn't in the same country as Chester. Remember that first they said it was because of the post code. When challenged about that they changed their minds and said it was because Chester was the nearest town (it's actually a city). Here's the third excuse.
Thanks for your response and for confirming which store you were referring to.
I’ve spoken with my Business Support Team, who have advised this store has Chester in the name simply because of the name of the street.
The store is clearly listed as being in Wales and not England. I sincerely apologise for any upset caused.
Your feedback is much appreciated and our Store Locator Team have been made aware of your concerns.
If you have any further queries, please don’t hesitate to contact me.
Tesco Customer Service
So this week they are naming stores after the road they are on and not the post code of the nearest 'town'.
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